Publishers Give OpenAI Their Content for Top Spot in ChatGPT's Answers (3 minute read)
OpenAI is securing licensing deals with publishers like the Financial Times to incorporate their content into ChatGPT. This raises legal questions about copyright infringement and fair use in AI-generated content. It's unclear if even a one-time payment for obtaining AI training data is sufficient. This could potentially invert the media industry for writers, audio and video producers, and more.
Meta confirms launch of a bonus program for creators on Threads (2 minute read)
Meta's Threads app has rolled out a bonus program for creators. The program incentivizes creators to generate content that meets specific criteria such as minimum post views and adherence to copyright regulations. By offering financial incentives, Meta aims to boost engagement on Threads and potentially attract creators from other platforms, leveraging the popularity of Instagram to promote cross-platform usage. Creators must adhere to stringent guidelines, ensuring that their content aligns with Threads' policies and standards.
How to think about SEO if you're putting together a marketing strategy (6 minute read)
Early-stage brands should focus on hiring for execution rather than trying to build a full-stack content marketing team. If you outsource content production, ensure that the SEO and content strategy stays in-house. Consider outsourcing SEO strategy once your company reaches scale. Be prepared to address questions about AI and programmatic content from executives when presenting SEO strategies.
How to Create a Custom 404 Page in WordPress + Examples (7 minute read)
Custom 404 pages can improve the user experience by helping users find what they need and are an opportunity to reflect your brand. This article walks through 3 methods to create a custom 404 page in WordPress, including the Theme File Editor, Page Builder, and 404 Page Plugins. It also includes best practices for 404 pages and examples from real brands.
Deel's SEO Strategy That Took Them To $295M ARR (11 minute read)
Deel went from 0 to 270,000 visits per month and grew revenue to $295M ARR in 4 years. The brand created over 278 glossary pages for topics relating to its product, which altogether generate 45K visits per month. Deel leaned into international SEO, with language-specific subdirectories and a different content strategy for each region. The brand also optimizes for featured snippets, resulting in over 40K featured snippets.
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Resources & Tools
Impactful B2B ads, explained (Website)
A curated collection of hand-picked Meta and LinkedIn ads from brands like Typeform, Gong, and Webflow. A breakdown for why each ad works is provided when you click into each individual ad.
ChatGPT wants to remember everything you've told it (2 minute read)
Memory, a new feature in ChatGPT, is now available to all ChatGPT Plus users. The feature allows ChatGPT to recall personalized information when responding to user queries. It can be turned on or off in settings. It's unclear whether or not OpenAI owns the data users ask the bot to remember or whether the company can use the remembered data for its own purposes, such as to train its models. This feature is not currently available in Europe or Korea.