TLDR Marketing 2024-03-27

Florida's new law mandates that children under 14 can't have social media accounts. Those aged 14 to 15 require parental consent. Accounts on TikTok may be deleted if the platform’s algorithm determines that a user’s preferred content indicates they are 13 or younger. On Snapchat, if a child under 15 can’t obtain consent, the platform will restrict their account to strictly emails and group chats until they turn 16.

Facebook’s secret “Project Ghostbusters” project involved intercepting and decrypting Snapchat users’ network traffic to gain insights. It’s important to note the ethical implications surrounding data collection and prioritize transparency. The project underscores the lengths major tech companies go to outperform the competition.

iFLY, an indoor skydiving brand, increased sales by removing a section of its birthday parties page. Using a scrollmap, the team found that many users never scrolled past the page header or saw the key birthday content. The content that was visible lacked descriptive details and clear benefits of the service. The brand tested removing a CTA section, which made the service details section visible above the fold. This resulted in a 36% increase in conversions and a 47% increase in revenue per customer.

This post contains a list of SEO content best practices, categorized by internal linking, meta descriptions, user experience, and more. The recommendations include structuring content with hierarchical headers, adding one relevant internal link per 200 words, and ensuring image alt text is descriptive and includes appropriate keywords.

The most important ingredients to reach your first $10k MRR include unlocking your first growth channel, understanding your customers deeply, and focusing on what matters. Cast a wide net on growth channels to identify the right one and hone in on your ideal audience segment. Make an attempt to speak to every customer personally to uncover friction moments and ‘aha’ moments. Focus your resources and attention on the next month — it’s a waste of time to build for the 10,000th customer mark when you haven’t reached the 100th customer mark.

Every dollar spent on email marketing can generate an average return of $36. This article defines 13 KPIs that help maximize the value of your brand’s emails. These include click-to-conversion rate, list growth rate, and subscriber value.

Pages Messaging is a feature that organizations can activate on LinkedIn to enable users to communicate directly with their Pages. You can configure different conversation topics that your LinkedIn Page is open to receiving, including demo requests, customer support, or career inquiries. The feature offers integrations with Bird CRM, Brandwatch, Hootsuite, Oktopost, Sprinklr, and Zoho.

Adobe's GenStudio is focused on helping social, paid media, and lifecycle marketers who want to create social media posts, email campaigns, and display ads. Enterprises that already use services like Workfront or Journey Analytics can connect them to GenStudio.

86% of listeners turn to comedic relief via podcasts to boost their spirits, creating an opportunity to engage with audiences authentically and resonate emotionally. Some examples of brands that have successfully embraced the strategy are Airbnb and The Economist. This opinion piece advises marketers to tune into the wit of professional comedians and to create ads that audiences will enjoy.

As gaming's popularity surges, with over 200 million gamers in the US alone, 40% of marketers are planning to increase their ad budgets for games. The focus on gaming advertising is fueled by the expanding audience beyond younger generations and the perception of in-game advertising as brand-safe.

Canva's acquisition of the Affinity creative software suite fills crucial gaps in its design suite with Affinity's Designer, Photo, and Publisher applications and marks a strategic move to challenge Adobe's dominance in the digital design industry.

OpenAI released 7 new short films produced by creatives worldwide that show Sora's flexibility in visualizing concepts and ability to bring surreal narratives to life.

Explore 16 Google Sheets keyboard shortcuts and formulas that allow you to grab data from the web (ie. ImportHTML), import recent entries from a website’s RSS feed (ie. ImportFeed), eliminate extra spaces (ie. Trim), enforce email addresses (ie. IsEmail), and more.