TLDR Marketing 2024-05-03

After a period of negotiations and music removals, TikTok and UMG have reached a new licensing agreement. This agreement not only restores UMG tracks to TikTok but also includes enhanced promotional opportunities and improved compensation for artists, reflecting the growing importance of digital platforms in the music industry ecosystem.

Snapchat unveiled a suite of new AR and ML tools aimed at empowering brands and advertisers to create more engaging experiences on the platform. These tools include enhanced AR try-on assets, branded AR ads with generative AI technology, and AR Extensions for seamless integration into various ad formats.

Brand trust is a critical factor for businesses in today's competitive landscape, especially with consumers increasingly scrutinizing their purchasing decisions. Establishing brand trust involves aligning with consumer values, maintaining product quality, and transparently communicating with your audience across various touchpoints. This article reinforces the need to ensure consistent messaging, use AI ethically, and prioritize social media as a customer care platform.

Preply, an online language tutoring company, grew its monthly search traffic from 0.5M to 3.8M in 3 years using a multi-pronged SEO strategy. Its blog brings in 1.9M visits per month, the majority of which comes from top-of-funnel content that answers common questions of language learners. The site has a forum where language learners can ask questions, which brings in another 0.85M traffic per month. The brand brings in a significant amount of traffic to bottom-of-funnel content using programmatic SEO.

The Head of Content at Clari outlines a 5-step strategy that enabled the CEO to double his LinkedIn following and achieve 6.1M views in a year. First, select a defining word that resonates with your expertise. Then, establish 2-3 content pillars for focused branding. Commit to a consistent posting schedule. Set initial benchmarks within 90 days and track engagement metrics and business outcomes. Regularly analyze metrics and refine the strategy through weekly brainstorming sessions and biweekly performance reviews.

A product marketing survey template that can be shared with new hires, freelance creatives, and contractors.

TikTok has announced an update to its premium ad placement option: Pulse ads. These ads ensure that a brand's promotions appear adjacent to some of the most popular content from premium publishers and creators. Pulse advertisers will have more publisher content to place their ads alongside, with TikTok signing Paramount Global and the NHL to its suite of placements. When ads are served next to trending content, viewers see the ad as more relevant and more favorable, driving higher purchase intent (+9%).

The Door-In-The-Face technique is based on Reciprocal Concession, a phenomenon where people agree to a smaller request after a large one is made. For example, someone is more likely to agree to a basic gym package after they've turned down a premium package with a high price tag. Brands looking to apply this psychological principle should present hot leads with the highest-priced package first before following up with lesser options. Other tactics include making an affordable alternative easily accessible and offering a free trial.

The Inspect feature in Chrome (also called “inspect element”) allows you to diagnose problems, test changes on your site, and spy on your competitors. Some of its use cases include locating a specific color hex code, testing out page changes, and reviewing schema markup.

Gemini's YouTube extension lets users find top videos without search personalization, produce video ideas, and improve video descriptions.

Injecting humor into 404 pages, empty states, onboarding flows, and loading screens can transform mundane interactions into memorable moments.